KARL LAGERFELD to make its India debut

The late legendary fashion icon’s Karl Lagerfeld eponymous brand is all set to launch in India. The brand has collaborated with homegrown Indian brand, CoverStory for a special-edition collection which features women’s ready-to-wear and accessories for FW19 and SS20.
The daywear collection captures Karl’s minimalist aesthetic in the monochrome palette. The key looks of the collection are made in black and white, highlighted with the red shade. From a comfortable range of coats and jackets to festive evening collection, there’s something for everyone out there.

In August, Tiffany announced its Indian debut, almost a decade after we first heard that the marque jewellery brand is exploring the market potential. Tiffany will set up two stores – one in Mumbai and the other in Delhi, in a joint venture with Reliance Brands. Reliance Brands has brought to India a slew of premium and luxury brands such as Coach, Burberry, Bottega Veneta and Hugo Boss, and is growing its brand portfolio and their retail network slowly. They seemed to have learnt crucial lessons from Genesis India’s tough times (a company they later acquired). Genesis, in a show of sheer bravado, not just brought in a rash or global brands but also set up far more retail stores than what India’s still-nascent luxury market could support.

While a lot of brands have suffered due to their badly thought-out retail policies, their patronising attitude towards the local shopper and an inability to understand the complexities of the Indian consumer, many luxury businesses have begun to see an uptick. Sales have been slowly trudging upwards. Gucci sneakers are the rage and collaborations like H&M-Moschino last year and now the Cover Story-KARL LAGERFELD one, have helped bring luxury to a wider audience. At Select CityWalk Mall, bridge-to-luxury brands have grown at 5 to 6 per cent in the last one year. Maybe not too significant, but when the market sentiment is low, new launches, collaborations and some growth help shore up the premium-to-luxury market.

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